At Beeg Noiz we maintain that the competitive edge for leettle businesses in the non-traditional media space sits in the fact that beeg business doesn’t really know how to embrace the space (yet). Essentially because their traditional media hats are on way too tight. I imagine, however, that as the non-traditional space continues to show itself to be a credible vehicle for connection and communication, that beeg business will have to learn, and learn quickly and well they will.

The leettle sheet shuvla in our Durban office found this link the other day that showcases one such beeg business… Johnson & Johnson. It’s a story that should be seen as a warning shot to leettle businesses to get their house in order and find their own way to establish themselves in the non-traditional space, before it’s swamped and swarmed by the beeg guys.

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1. Using beeg noiz to eat the beeg feesh